UX Writing Challenge
After reading a few books and participated in a few UX Writing workshops I decided to give the Daily UX Design Challenge a try. On this challenge you receive a daily prompt to write the microcopy. There is a group on Facebook where you can try to get feedback and improve your copies, super cool! I finished all the prompts, reviwed them with the feedback I got from the group and on Linkedin and as I was studying Figma, I desided to also design the screens. I hope you like my work.
And hhere is the link of the challenge if you also want to try or is curious about it: https://dailyuxwriting.com/
The headline "Flight FR4356 Cancelled. Weather Warning!" grabs the user's attention immediately and communicates the key information concisely. The body of the message expresses regret in a clear and neutral tone to be auitable to all users. As the user is already in the airport, the button will show them a map to the airline desk for further assistance in finding an alternative flight. The overall message conveys empathy for the traveler's situation, provides a reason for the cancellation, and offers a solution to continue their journey.
For this copy I emphasized the user's ability to choose their favorite team and stay connected to the game, even when at home. The body highlights the benefits of receiving game reminders, real-time updates, and highlight videos for their favorite sports throughout the season. The call-to-action buttons, "Sign me in" and "Maybe later," provide clear options for users to take immediate action or explore the app later.
As no much context was given on this challenge, I decided to use a simple and neutral tone so it can suit a business or a casual user. Not too playfull and not too serious. For security reasons I would more likely write "we cannot find your account" rather then "e-mail", but as the challenge was clear about using the wording e-mail, I decided to follow it.
For this challenge, as the user seem to have already a relationship with the supermarket I wrote the message with a more friendly language. I have also included the steps of the subscription process to help users understand the basics and encourage them to subscribe immediately, while still providing an option to learn more.
This message aims to immediately reassure users when they reopen the app. Instead of mentioning the problem, the message will highlight that the issue has already been resolved. The body will then provide an explanation of what occurred and offer users the option to reopen the saved document or create a new one using a regular button within the app.
For this challenge I wanted to go straight to the point in the headline - There is a fire and it is dangerous - so the message can trigger a real alert on the users mind. On the body I gave them the problem (road closure) and the solution (look for alternative routes). I kept it short to not distract the user from the road and to give them time to choose another route.
I am not a sports fan and had to do a big research for this challenge. My first option was 2 small team names so I was re-challenged to use longer names and scores. With this copy the user will know the teams playing, the score, the key player and the latest play in very few words without missing anything at the wedding he is at.
Spotify bases their ads on the user's listening habits, location and search. On this copy I created an impacting headline but gave more context in the body telling the user the name of the city, so they wouldn't get confused about the location. The copy on the button is clear and direct to the point.
For this copy I decided that a straight forward message was the best way to inform the user and offer a good experience. On this message they know exactly why they couldn't use the card (It's expired), and what they have to do in order to reach their goal (enter a new card). On this case a generic message could make the user confused and unable to solve the problem.
I created this copy thinking about practicalily. By offering to find cars near to where the user is I could ask for the name and zip code without look nosy, but as a way to improve the experience by not showing cars too far away. The text on the button will reasure the good experience.
Meta descriptions not only impact the ranking position on the search results but also need to give clear information and context of what the website is about. For this copy I mentioned the product, the brand to give security to the user, the promotion and the reason of going for it. I didn't mention anything about age, but used a clear and easy language that users from any age would understand easily.
It's not easy to tell someone their name is wrong or fake. For this copy I made it in a simple way, as the verification is part of the "Creat and account" step and not something suspicious. The next step would be by the user receiving an e-mail asking for documentation to verify the account.
On this copy I went more straight to the point showing the problem, giving an option and letting for the user to choose what to do. Considering the user is driving, the copy needed to be short and give a quick solution. As they are already on the road, they will know the traffic is heavy (even by looking into the map), so to keep it short I chose not to mention this fact.
Error messages shouldn't make the user feel bad, but help them to complete their goal. On this copy I wanted to ask the users to check if the problem was on their side without blaming them for it using a bit of humour without being too pushy. Also, by asking them to grab a coffee gives the idea that while they are doing this, the app team is also checking for any inconsistency on their side.
I chose challenge 2 for my last one. It was hard and I had to do some research because I never used a car-buying app.
Personally, I don't like apps or websites where I need to register before I can shop around, this is something that makes me not use it.
The idea with this copy was to not make the user think that the app is only collecting their data without knowing if they will find what they are looking for. Firstly, I chose not to use the words Register or Sign in/Log in, so the user understand the message as he is receiving a personalized service. Then they will fill a small filter, personalizing his search and giving him more confidence in the app. Then they will fill some basic information about themselves and creating a registration in the app without feeling pushed to it.